[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.dyana.sk\/generalni-riaditelia-by-si-mali-vybudovat-silnu-osobnu-znacku\/#Article","mainEntityOfPage":"https:\/\/www.dyana.sk\/generalni-riaditelia-by-si-mali-vybudovat-silnu-osobnu-znacku\/","headline":"Gener\u00e1lni riaditelia by si mali vybudova\u0165 siln\u00fa osobn\u00fa zna\u010dku","name":"Gener\u00e1lni riaditelia by si mali vybudova\u0165 siln\u00fa osobn\u00fa zna\u010dku","description":"Osobn\u00fd branding vedie k viac obsahu Spolo\u010dnosti v t\u00fdchto d\u0148och neust\u00e1le zdie\u013eaj\u00fa obsah na soci\u00e1lnych m\u00e9di\u00e1ch, ale nie v\u017edy sa anga\u017euj\u00fa. Faktom je, \u017ee \u013eudia","datePublished":"2019-05-25","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.dyana.sk\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.dyana.sk\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d61351daa6b4b113e92ed2d39ca84063b8a3419e3b611b82557c5b9e6ade1cef?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d61351daa6b4b113e92ed2d39ca84063b8a3419e3b611b82557c5b9e6ade1cef?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"dyana.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.dyana.sk\/wp-content\/uploads\/img_a302850_w16552_t1562162005.jpg","url":"https:\/\/www.dyana.sk\/wp-content\/uploads\/img_a302850_w16552_t1562162005.jpg","height":0,"width":0},"url":"https:\/\/www.dyana.sk\/generalni-riaditelia-by-si-mali-vybudovat-silnu-osobnu-znacku\/","wordCount":395,"articleBody":"Osobn\u00fd branding vedie k viac obsahu Spolo\u010dnosti v t\u00fdchto d\u0148och neust\u00e1le zdie\u013eaj\u00fa obsah na soci\u00e1lnych m\u00e9di\u00e1ch, ale nie v\u017edy sa anga\u017euj\u00fa. Faktom je, \u017ee \u013eudia d\u00f4veruj\u00fa ostatn\u00fdm \u013eu\u010fom viac ako d\u00f4veruj\u00fa zna\u010dk\u00e1m –\u00a0 a t\u00e1to skuto\u010dnos\u0165 sa prejavuje, ke\u010f zdie\u013eaj\u00fa obsah.Chcete zv\u00fd\u0161i\u0165 anga\u017eovanos\u0165 va\u0161ej spolo\u010dnosti? Zdie\u013eajte ju prostredn\u00edctvom osobn\u00e9ho \u00fa\u010dtu. Pod\u013ea webin\u00e1ra moderovan\u00e9ho Paulom Dunayom zo soci\u00e1lnych m\u00e9di\u00ed m\u00e1 dnes obsah zdie\u013ean\u00fd zamestnancami spolo\u010dnosti osemkr\u00e1t v\u00e4\u010d\u0161iu anga\u017eovanos\u0165 ako obsah zdie\u013ean\u00fd samotnou spolo\u010dnos\u0165ou.U\u013eah\u010duje autentick\u00fa anga\u017eovanos\u0165A\u017e 77 percent v\u0161etk\u00fdch konverz\u00e1ci\u00ed na soci\u00e1lnych m\u00e9di\u00e1ch zah\u0155\u0148a \u013eud\u00ed, ktor\u00ed potrebuj\u00fa radu, pomoc alebo n\u00e1pady. Gener\u00e1lni riaditelia, ktor\u00ed p\u00f4sobia osobne na soci\u00e1lnych m\u00e9di\u00e1ch a maj\u00fa siln\u00fa osobn\u00fa zna\u010dku, to dok\u00e1\u017eu vyu\u017ei\u0165 sp\u00f4sobom, ktor\u00fdm ich spolo\u010dnos\u0165 vynikne.Jedn\u00fdm z najvidite\u013enej\u0161\u00edch gener\u00e1lnych riadite\u013eov je v s\u00fa\u010dasnosti John Legere, ktor\u00fd sa v posledn\u00fdch rokoch vo ve\u013ekej miere prip\u00edsal obratu spolo\u010dnosti T-Mobile. Jeho osobnostn\u00fd \u0161t\u00fdl je najlep\u0161ie ilustrovan\u00fd jeho \u00fa\u010dtom Twitter, kde neust\u00e1le spolupracuje s \u013eu\u010fmi na osobnej \u00farovni.Vytv\u00e1ra skuto\u010dn\u00fa konkuren\u010dn\u00fa v\u00fdhoduHospod\u00e1rska s\u00fa\u0165a\u017e je pr\u00edsnej\u0161ia, ne\u017e tomu bolo vo v\u00e4\u010d\u0161ine odvetv\u00ed podnikania. Zn\u00ed\u017eenie prek\u00e1\u017eok vstupu u\u013eah\u010dilo vstup do mnoh\u00fdch priemyseln\u00fdch odvetv\u00ed. Legere a in\u00ed vysoko vidite\u013en\u00ed riaditelia to ch\u00e1pu; Spolo\u010dnos\u0165 \u00a0T-Mobile ho vyu\u017e\u00edva ako b\u00e1bku pre mnoho svojich marketingov\u00fdch aktiv\u00edt.Osobn\u00fd branding funguje ako odrazov\u00fd most\u00edkV\u00e4\u010d\u0161ina gener\u00e1lnych riadite\u013eov dnes nezost\u00e1va so spolo\u010dnos\u0165ami, ktor\u00e9 zalo\u017eili. Jedn\u00fdm z pr\u00edkladov je Steve Jobs, ktor\u00fd bol vyhnan\u00fd\u00a0 z\u00a0Apple a pred n\u00e1vratom spa\u0165 do Apple vybudoval Pixar.Va\u0161a osobn\u00e1 reput\u00e1cia je d\u00f4le\u017eit\u00e1, preto\u017ee nemus\u00edte by\u0165 v\u017edy v tej istej spolo\u010dnosti. Bud\u00fa v\u00e1s \u013eudia nasledova\u0165 do inej pr\u00e1ce? Prenajm\u00fa v\u00e1s in\u00ed zamestn\u00e1vatelia? Va\u0161a reput\u00e1cia m\u00f4\u017ee by\u0165 viazan\u00e1 na spolo\u010dnos\u0165, ktor\u00fa pr\u00e1ve teraz vediete, ale nemus\u00ed to by\u0165 v\u017edy.                                                                                                                                                                                                                                                                                                                                                                                        4\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Gener\u00e1lni riaditelia by si mali vybudova\u0165 siln\u00fa osobn\u00fa zna\u010dku","item":"https:\/\/www.dyana.sk\/generalni-riaditelia-by-si-mali-vybudovat-silnu-osobnu-znacku\/#breadcrumbitem"}]}]