[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.dyana.sk\/podcasty-naberaju-na-biznise\/#Article","mainEntityOfPage":"https:\/\/www.dyana.sk\/podcasty-naberaju-na-biznise\/","headline":"Podcasty naberaj\u00fa na biznise","name":"Podcasty naberaj\u00fa na biznise","description":"Av\u0161ak akviz\u00edcie spolo\u010dnosti Spotify s\u00fa s\u00fa\u010das\u0165ou n\u00e1kupnej hordy 500 mili\u00f3nov dol\u00e1rov v priestore podcastingu, ktor\u00fd spolo\u010dnos\u0165 pris\u013e\u00fabila pre tento rok. Gimlet zv\u00fd\u0161il o 28,5 mili\u00f3na","datePublished":"2019-07-26","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.dyana.sk\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.dyana.sk\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d61351daa6b4b113e92ed2d39ca84063b8a3419e3b611b82557c5b9e6ade1cef?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d61351daa6b4b113e92ed2d39ca84063b8a3419e3b611b82557c5b9e6ade1cef?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"dyana.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.dyana.sk\/wp-content\/uploads\/img_a304818_w16531_t1566223884.jpg","url":"https:\/\/www.dyana.sk\/wp-content\/uploads\/img_a304818_w16531_t1566223884.jpg","height":0,"width":0},"url":"https:\/\/www.dyana.sk\/podcasty-naberaju-na-biznise\/","wordCount":356,"articleBody":"Av\u0161ak akviz\u00edcie spolo\u010dnosti Spotify s\u00fa s\u00fa\u010das\u0165ou n\u00e1kupnej hordy 500 mili\u00f3nov dol\u00e1rov v priestore podcastingu, ktor\u00fd spolo\u010dnos\u0165 pris\u013e\u00fabila pre tento rok. Gimlet zv\u00fd\u0161il o 28,5 mili\u00f3na dol\u00e1rov v oblasti rizikov\u00e9ho financovania a bol ohodnoten\u00fd na pribli\u017ene 70 mili\u00f3nov dol\u00e1rov, ale Spotify za to zaplatil pribli\u017ene 230 mili\u00f3nov dol\u00e1rov. (Anchor zv\u00fd\u0161il o 14,4 mili\u00f3na dol\u00e1rov a jeho k\u00fapna cena v \u010dase tla\u010de nebola zn\u00e1ma.) Podcasting je divn\u00fd priemysel. Apple iTunes prv\u00fdkr\u00e1t za\u010dal podporova\u0165 podcasty takmer pred 14 rokmi, ale m\u00e9dium sa c\u00edti ako nov\u00e9 a nov\u00e9. Nikto nevie, \u010do vyspel\u00fd priemysel bude vyzera\u0165, ako bude reklama fungova\u0165 alebo ak\u00fd ve\u013ek\u00fd bude po\u010det div\u00e1kov. Mal\u00fd po\u010det americk\u00fdch siet\u00ed podcastov (vr\u00e1tane Gimlet) zarobi\u0165 nejak\u00e9 pr\u00edjmy z predplatn\u00e9ho a \u010dlenstvo, ale v\u00e4\u010d\u0161ina pe\u0148az\u00ed poch\u00e1dza z reklamy – \u010do je d\u00f4vod, pre\u010do je relat\u00edvne mal\u00fd podnik v USA V \u010c\u00edne je to in\u00fd pr\u00edbeh. Reklama podcastov m\u00e1 tendenciu by\u0165 roz\u0161\u00edren\u00e1 o predplatn\u00e9, \u010dlenstvo a tipy. V d\u00f4sledku premenlivej\u0161ej a agres\u00edvnej\u0161ej spe\u0148a\u017eenia – plus obrovskej popularity m\u00e9dia – m\u00f4\u017ee by\u0165 v \u010c\u00edne viac ako 7 mili\u00e1rd dol\u00e1rov. Zauj\u00edmavej\u0161ie je, \u017ee priestor m\u00e1 obrovsk\u00fd priestor pre nov\u00e9 obchodn\u00e9 modely. Pred rokmi, s\u0165ahovanie hudby a streamovanie boli viden\u00e9 ako peniaze-robi\u0165 podniky, zatia\u013e \u010do podcasting bolo nie\u010do, \u010do spolo\u010dnosti, ako je Apple u\u013eah\u010dil ako druh freebie. Teraz je v\u0161ak mo\u017en\u00e9, \u017ee Spotify vid\u00ed podcasting ako monetizovate\u013enej\u0161\u00ed. Piese\u0148 je piese\u0148, a hudba je \u010doraz viac komoditized cez prim\u00e1t streaming cez s\u0165ahovanie. Ale podcast, ktor\u00fd pr\u00fady hodnotn\u00e9ho obchodn\u00e9ho obsahu, ktor\u00fd by mohol by\u0165 vynalo\u017een\u00e9 na vedenie, napr\u00edklad, by mohol veli\u0165 ove\u013ea viac, ne\u017e ktor\u00fdko\u013evek album mohol. Zatia\u013e \u010do hudba je do zna\u010dnej miery spotrebite\u013esk\u00fdm produktom, podcasty s\u00fa d\u00f4le\u017eit\u00e9 aj pre obchodn\u00e9 publikum, ako aj pre vzdel\u00e1vanie, odborn\u00fa pr\u00edpravu, marketing a \u010fal\u0161ie.                                                                                                                                                                                                                                                                                                                                                                                        4.2\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Podcasty naberaj\u00fa na biznise","item":"https:\/\/www.dyana.sk\/podcasty-naberaju-na-biznise\/#breadcrumbitem"}]}]